For the first time, Jaguar Land Rover will open its doors to allow enthusiasts to test drive some of the most iconic cars from its heritage fleet. The news comes hot on the heels of the firm's acquisition of the James Hull Collection, which was put up for sale for £100m earlier this year and forms an integral part of the new initiative.
The combined collection showcases more than 100 years of motoring heritage, from pre-war road racers through to Le Mans winners and the latest F-type Coupé.
It will be possible to drive – or be driven – in nearly every car in the group, with arrive and drive packages to suit every budget.
The entry-level Jaguar Experience allows visitors to choose between a number of iconic Jaguar models, including the XK150, Mk2 and Series 1 and 3 E-types. They will also be given the opportunity to compare the classics against the F-type.
Prices range from £95-200.
Those with slightly deeper pockets may be tempted by the Le Mans Experience, which gives race fans the chance to relive the heyday of Hawthorn and Hamilton from the cockpit of a C-type or D-type. It costs a bit more – £750 – but lasts up to half a day, and includes a drive in the stunning XKSS plus lunch.
Top of the tree is the Grace and Pace Experience, which costs £2000. Jaguar enthusiasts will have an entire day of driving creations from the firm's Special Vehicle Operations division, and will enjoy chauffeur-driven transfers in classic Jaguar saloons.