Saloon, sports saloon, coupé, open 4-seater.

'One of Britain's fine cars' was now taking shape. Engine was entirely new, and 'stretchable', it always had the underslung frame (112ins wheelabase for '34, 115ins thereafter), and was colloquially known as the P1. Styling was attractive and acquired agelessness, and while the car was still heavy it could go fast enough to satisfy Rover buyers who were more interested in quality and comfort than speed.