Saloon, fixed-head coupé, drophead coupé, numerous specials.

New for May '33, and the firm's best seller, on a 101ins wheelbase. Downdraught carb, no draught ventilation (de luxe models), four-speed synchro 'box, cable operated brakes, and headlamps attached to grille marked this one out. ASX 14 was good for 70mph, and can be spotted by its twin wipers. Special bodies came from Duple, Holbrook, Grose, Whittingham & Mitchell and others.