A rare Ferrari brochure has sold at auction for an incredible €127,000 (£107,000), in the process setting a new world record for an item of automobilia.
The promotional pamphlet is for the Ferrari 250 Europa – one of Ferrari’s first big success stories as a road car – and changed hands at German auction house Ni-Cola Classics’ sale on 30 November.
And amazingly, given the price, it’s no glossy production packed with period photos and information; in fact, it’s only four pages long.
The brochure is only four pages long
The English brochure was published in 1954 and is thought to be one of only three in existence.
And the reason for that exclusivity is due to Enzo Ferrari’s legendary perfectionism: “It is said that Enzo Ferrari had stamped down on the edition because he didn’t like the brochures,” explains Ni-Cola Classics’ founder Tobias Friedrich. At that time only a few copies had already been sent to interested parties – hence why they’re so rare today.
