One of the world’s most prestigious auction houses is moving into the future- and modern-classic market, as Bond Street’s Bonhams has launched a new sub brand, MPH.
The branch has become the latest company to call Bicester Heritage home, where it will also host four auctions each year. The first will take place on Thursday, 26 September, followed by a second on 26 November.
“We want to make these sales different from what you see in a ‘standard’ Bonhams auction and a ‘standard’ collectors’ car auction,” Rob Hubbard, who moves from Bond Street to head up the Bicester operation, said at MPH’s launch.
“The types of cars we’ll be offering will be those that we couldn’t necessarily fit into a Bonhams auction, so the more modern ’80s/’90s BMWs, the hot-hatch Renaults, the Peugeot 205 GTIs – all those cars that have been gathering momentum and are becoming collectors’ pieces. We want to be able to offer those in addition to the more modern part-exchanges we might get from places such as HR Owen Group.
“We will be offering anything sub-£50,000, that will be our ideal price point but that’s nothing that’s set in stone. We’ll have the ability to offer anything and everything and add the Bonhams core values and advertising to that.”
Ex-military Land Rovers have so far been consigned for Bonhams' first sale at Bicester
