No pressure, but on these high-rise shoulders rests the very future of one of the most historic British brands.
And that should be read with only a hint of hyperbole. This much-lauded DBX is already playing catch-up, because even Lamborghini has beaten Gaydon/St Athan to market (and is reaping the rewards on the bottom line) and only Ferrari is yet to come. A third of Maserati’s range is SUVs, too.
We have Porsche to thank for sports car marques entering the SUV market after the runaway success of its questionable-looking Cayenne of 2002, a car that it now classifies as a classic.
Yet here we are, two decades on, and the Cayenne is little closer to this magazine’s pages than it was when new. Come 2040, though, will the DBX be in line? Probably,yes.