“I’ve always been a detailer,” says Richard Tipper, reflecting on the term that defines his business, but which didn’t exist in the UK when he started out in 1989.
“It’s a terminology that came across from America,” he says.
“There, car cleaning is detailing; over here it has been adapted to refer to a cleaning service that is to the extreme.”
The clientele is often exceptional, too.
He counts off the models he has cleaned on a checklist, in much the same way collectors might with vehicles they own.
“Over the years I’ve hunted down cars that I’ve had a desire to work on,” he says.
“The first Ferrari that Michael Schumacher drove and won in; Colin McRae’s championship-winning Subaru – I’ve worked on the entire Prodrive heritage fleet.”