RIP Bruno Sacco 1933-2024

| 30 Sep 2024
Classic & Sports Car – RIP Bruno Sacco, 1933-2024

Bruno Sacco, arguably the most celebrated automotive bodywork designer of the latter part of the previous century and a hero in Mercedes-Benz circles, has died aged 90, having enjoyed a 25-year retirement.

Born in Udine, Italy, on 12 November 1933, Sacco was a Mercedes enthusiast even as a young boy and had enough of a general interest in all things German to learn the language early on.

However, it was the vision of an American car, a Studebaker Commander Regal driving through the streets of his home town, that inspired him to pursue his calling.

Classic & Sports Car – RIP Bruno Sacco, 1933-2024

Bruno Sacco worked at Mercedes-Benz from 1958-’99

He first trained as a surveyor, but studied engineering in Turin before undertaking short stints at both Ghia and Pininfarina.

However, after a meeting with Mercedes’ chief body development engineer, Karl Wilfert, in 1957, Sacco’s story with Mercedes-Benz began and he arrived in Stuttgart for his first official day as an employee on 13 January 1958.

He worked first under Wilfert, then safety pioneer Béla Barényi, and assisted Paul Bracq on the W113 230SL Pagoda and the W100 600; he is known to have disliked the latter and refused to talk about it.

Sacco’s first complete designs were the futuristic C111 mid-engined, Wankel-powered sports cars.

Classic & Sports Car – RIP Bruno Sacco, 1933-2024

The first version of Mercedes’ rotary-engined C111 experimental car, designed by Sacco, on the Untertürkheim test track in 1969

In 1974, Sacco became chief engineer at Mercedes-Benz, but those in the know must have seen it was only a matter of time before he replaced Friedrich Geiger as head of design.

Sacco was then free to put his own stamp on the visual identity of Mercedes’ passenger cars, beginning with the 126-series S-Class. He was a great advocate of maintaining a family identity between the marque’s models.

If the 1981-’91 SEC (coupé) version of the W126 is, arguably, the best-looking of Sacco’s creations (he drove one himself in his retirement), then there can be no debate about which was the most commercially important.

Classic & Sports Car – RIP Bruno Sacco, 1933-2024
Classic & Sports Car – RIP Bruno Sacco, 1933-2024

The 126-series coupé (left) and saloon are arguably Sacco’s most handsome shapes

The 1982 W201, better known as the 190, took Mercedes-Benz into a market in which it had never involved itself before, the compact family saloon class.

It was a tough brief: create an all-new model that had to attract younger buyers to the brand, without alienating the marque’s existing, loyal customer base.

Sacco and his team rose to the task magnificently.

Classic & Sports Car – RIP Bruno Sacco, 1933-2024

The Sacco-designed W201 190 took Mercedes-Benz into a new market segment

His handsome, crisply contoured 190 saloon, with its squat grille and sharply chopped tail, still looks pleasing today, more than 40 years later.

After over a decade on sale, W201 190 production came to an end at the Sindelfingen plant in February 1993; 1,879,629 examples had been built.

By the time the 190 appeared, the shape of another still-popular Sacco design had been frozen: the 124-series, essentially a longer, wider reinterpretation of the smaller car’s basic profile.

Classic & Sports Car – RIP Bruno Sacco, 1933-2024

Sacco’s Mercedes R129 SL was in production between 1989 and 2001

However, Sacco called the Mercedes-Benz R129 SL: “The most perfect car of my career.”

Somehow the squat, bullish stance of his 1989-2001 SLs communicated the strength and solidity of the engineering, without losing the elegance associated with the nameplate.

Equally, the crisp tail treatment and the strong wedge profile linked it unmistakably with his W201 and W124 designs.

The market loved the R129 and there were waiting lists for the new SL before it was even officially announced. 

Classic & Sports Car – RIP Bruno Sacco, 1933-2024

Italian-born Sacco died in Sindelfingen, Germany

The taste and judgement of this refined Italian gentleman gave his designs a family feeling and a special flavour.

Satisfied owners insist these classic Sacco-era cars are the last ‘real’ Mercedes of all.

Who can say what Bruno Sacco thought of all this adulation? He did not give interviews in his later years, and it was typical of his quiet, straightforward approach that he simply removed himself from the equation and let the great designs he left behind do the talking.

Images: Daimler AG


Enjoy more of the world’s best classic car content every month when you subscribe to C&SC – get our latest deals here


READ MORE

35 times Mercedes got it right