Silverstone Auctions, one of the UK’s biggest classic car sales brands, is changing its name to Iconic Auctioneers.
Effective from 9 August 2023, the first sale under the new moniker will be The Classic Sale at Silverstone Festival from 25-26 August.
In addition, the auction house announced that cars and ’bikes offered at no reserve will attract no seller’s commission, plus it has launched a private-sales platform alongside its online and in-person auctions.
The new Iconic Auctioneers logo
Behind the scenes, the team remains largely unchanged.
Owner Nick Whale, who started the company 12 years ago, will move into the role of Chairman at Iconic Auctioneers.
Explaining the reasons behind the rebrand, Nick said: “When the company first started, we needed an iconic name and venue for our sales, so we leased the name ‘Silverstone’ from the circuit and our auctions launched at the Silverstone Classic.
“But things have moved on, we now also hold our sales at other prestigious venues and motoring events across the country, so it was time for change.”
Silverstone Auctions founder Nick Whale (left) moves into the position of Chairman at Iconic Auctioneers; Rob Hubbard (right) is Managing Director
