The Sixties will be Swinging once again at this year’s Revival – here’s how to fit in
It is a much-quoted statement that the ’60s didn’t actually start until The Beatles arrived on the scene.
But, on the evidence of the recent retrospective at the V&A, Mary Quant was already in full swing from day one of the decade, way ahead of the Fab Four.
Quant’s unique and pioneering clothing lines, with their playful and flirty mix, set the bar for women’s fashion for the following 10 years and gave young girls a new and optimistic post-war mindset.
By the time the last motor race at Goodwood was staged in early July ’66, she had been awarded an OBE and become a household name. Only two months earlier in that final year of racing at the Sussex track, American magazine Time coined the phrase ‘Swinging London’, with Quant as their standard-bearer.
How many of the capital’s inhabitants were actually swinging was never stated, and it wasn’t really until the following year and the Summer of Love that things changed for good (or for the worse).